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Alliances Marketing Manager

The Company

A global software and solutions provider, with an innovative suite of software products, my client provide blue chip corporate customers with solutions to critical management information and business issues that deliver real business benefits and demonstrable ROI.

The Role

Reporting to the Head of Industry Marketing, you will build and execute marketing programmes and plans aligned to the UK sales strategy for the Alliances market, with a specific focus on marketing to alliances & partners. Supported by in-house marketing communications/services personnel and specialist external agencies you will devise and execute targeted programmes that cover the full gamut of marketing activity and make a quantifiable contribution to increasing sales success with Partners. To be involved in both post and pre-marketing including proposition development, events organization, PR, campaigns and direct mail etc…

The Requirement

The successful candidate will be of graduate calibre with a background in business to business marketing with alliances. Proven alliance marketing understanding, knowledge and experience; building relationships and marketing to partners to ensure mind share is captured to ensure preferred supplier status. Candidates must be able to demonstrate experience of developing multiple partner engagements and proven success and background in working with sales teams to develop value propositions and sales tools to assist them in selling the partner engagement.

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