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Database Marketing Manager

Leader in outsourced direct marketing solutions for various blue chip clients are looking for an experienced Database Marketing Manager.

Experienced Database Marketing Manager with proven data planning skills also with experience of communication architecture and data acquisition. This is a strategic role with an emphasis on being time-critical execution of various projects. Will support Emerging country teams; working with global (US based) and Emerging marketing and business teams who develop and deliver integrated outbound marketing campaigns

Key Tasks and Responsibilities:

To work with the data broker network on data acquisition strategies and outside of the broker network in recognition of the data challenges in Emerging Markets.
To work with the outsourced agency that provides Data Staging Area services to ensure compliance and SLA's are met.
Team with marketing and business leaders to understand segments goals ((technology and segment/audience focus).
To lead key initiatives that will ensure continual improvement of CRM/Data services aligned to team goals and objectives.
Work with Country teams to share campaign developments and seek feedback, and develop based on their experiences.
Budget management.
Work with relevant business unit managers to ensure all leads meet requirements and smooth execution of campaigns and ongoing daily management/reporting.
Lead tracking and reporting.
Daily/weekly/quarterly tracking and information collating for business reviews.
Training and ongoing coaching of internal team on CRM/Database Marketing.

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