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Experienced Commercial Marketing Manager
Peterborough - East Anglia
The Profile:
Newly created, innovative opportunity to join a highly successful organisation as an Experienced Commercial Manager. This exciting position will develop new services and requires outstanding product management and marketing experience. Operating at strategic level is essential with excellent campaign management, pricing, market planning and project skills.
The Duties:
Identifying opportunities to develop new service offerings within core products.
Full accountability for growing profits within the new service offering through the following marketing channels:
• Acquisition, i.e. Penetration at new business and through the customer lifecycle to renewal.
• Up sell of existing services throughout the customer lifecycle.
• Ensuring the best possible net prices are achieved and that sales are optimized based on pricing through different points in the customer journey.
• Innovative approaches to securing additional income
• Understanding the impact on the overall customer propositions and improving accordingly.
The Person:
• A proven track record in Product Management and Marketing Experience.
• Evidence of working in a highly commercial environment with strong pricing and campaign management skills.
• A clear understanding of campaign metrics and how to improve campaign performance.
• Experience of marketing planning process and strong numerical/analytical ability.
• Experience of managing marketing projects from concept to completion.
• Evidence of working across a broad media product range.
• Proven ability to optimise provider relationships.
This job vacancy is no longer active.
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