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Insight Manager / Senior Insight Analyst
Home Based - North East
Our client, who offers a wide range of award winning innovative and versatile services and products including marketing services, interactive solutions, analytics and credit referencing, are seeking a Senior Insight Analyst and an Insight Manager to join their team. The Insight Manager role can be home based, but candidates must be prepared to travel to visit clients and attend occasional meetings at the Leeds head office.
The purpose of the role is to provide analytical support to clients operating in the marketing arena. The successful candidate will deliver a variety of projects including profiling, segmentation and targeting models in a multi-channel environment, using SAS. The role will also give the Insight Analyst/Manager the opportunity to meet with clients to discuss their requirements and deliver the solutions developed.
The type of SAS projects delivered by the Marketing Analytics team include:-
• Response analysis, targeting model development, campaign evaluation;
• Analysis of website usage, SEO and PPC campaigns;
• CHAID/Regression analysis, profiling, segmentation & mapping;
• Development of predictive models for cross-sell propensity, customer value & churn;
• Building customer & market segmentation models using cluster analysis.
The successful Senior Insight Analyst will have an advanced knowledge of statistics (e.g. CHAID, Regression and Clustering), and experience in a marketing analysis environment. You will be a competent programmer in SAS, with knowledge of Microsoft Office tools. You will be comfortable presenting in front of clients and ideally have some knowledge of web analysis. You will also be able to display an imaginative but practical approach to problem solving, and an eye for detail with excellent written and spoken communication skills. For the Insight Manager role, line management experience is an essential requirement along with all of the above.
This is a great opportunity to build a career in a company who look after their employees and can offer real opportunities for career progression.
This job vacancy is no longer active.
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