International Solutions Marketing Manager
Ref: : ILT/JK/HQ00001542 (Syntony (Search & Selection) Ltd)
Location: : Manchester - North West
Rate: £55K to £62K (Permanent) + Bonus, Pension, Health, Life
EMEA Solutions Marketing Manager
Focus on Adapting Solutions for Key International Markets. Responsible for localizing marketing communications, channel support programmes, collateral materials, feature sets, branding, messaging, propositions etc.
The Client
$3.5Bn revenue USA NASDAQ quoted Systems Integrator, technology vendor and Outsourcing services provider. They employ nearly 75,000 employees who serve clients in over 70 countries, speaking more than 35 languages, from 85 contact centres and other facilities across the globe. More than half of the top 50 Fortune 500 companies are clients.
Responsibilities
Regional Market Strategies
Harvests, prioritizes, and clarifies requirements from all international markets, clients and prospects, and verticals within given markets.
Drives market requirements into Mobile Solutions/Product Marketing to support future International solutions needs
Identifies, modifies, and acts as advocate for solution modifications to meet regional market and customer needs.
Works with International sale, solution marketing, and corporate marketing staff to facilitate and deliver on go-to-market strategies within each region.
Refines, adapts and tailors messaging/value proposition for all Customer Interaction Technology solutions for International markets
Global Market Research
Undertakes reviews of secondary research within each market to refine addressable market size and offering viability.
Global Solution Evangelist
Serves as the internal evangelist and expert on solutions needs, both current and perspective, of each of the International markets
Regional Market Resources and Sales Tools
Facilitates in-market solutions launch, product positioning and demo content, training materials development, and localization.
Refines in-market materials (jointly with channel marketing lead) for channel partners where appropriate.
Content development localizing
Collateral, sales kits, presentations, white papers
Campaigns, speaking synopsis, event messaging
Regional marketing communications strategy
Material localized/regional
Marketing program/campaign planning & execution
Thought Leadership packaging and promotion
Base salary in the range £52,000 - £62,000 plus bonus, pension, life and health schemes.
Office Location: The client has two main offices in Manchester and Cambridge with 6 regional offices across the UK including London, Reading etc. The expectation is that you will be home located with a couple of days a week in either Manchester or Cambridge.
