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Marketing Analyst (SAS/ SPSS/ SQL)
Leeds, Yorkshire - North East, North West
My client, a full service marketing company offering integrated data driven marketing services, is seeking an experienced Marketing Analyst.
The purpose of the role is to provide analytical support to clients operating in the marketing arena. The successful candidate will deliver a variety of projects including profiling, segmentation and targeting models in a multi-channel environment. The roles will also give the Marketing Analyst the opportunity to meet with clients to discuss their requirements and deliver the solutions developed.
The type of projects delivered by the Marketing Analytics team include:-
- Response analysis, targeting model development, campaign evaluation;
- Analysis of website usage, SEO and PPC campaigns;
- CHAID/Regression analysis, profiling, segmentation & mapping;
- Development of predictive models for cross-sell propensity, customer value & churn;
- Building customer & market segmentation models using cluster analysis.
The successful candidate will have a sound knowledge of statistics (eg CHAID, Regression and Clustering), and experience in a marketing analysis environment. You will be a competent programmer in SAS, with knowledge of Microsoft Office tools. You will be comfortable presenting in front of clients, and ideally have some knowledge of web analysis. You will also be able to display an imaginative but practical approach to problem solving, with an eye for detail and excellent written and spoken communication skills.
This is a great opportunity to build a career in an organisation that can offer real prospects for progression within a rapidly-moving environment.
This job vacancy is no longer active.
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