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Marketing Data Scientist / Data Expert
Köln - Germany
Marketing Data Scientist / Data Expert:
Client: Leading German telecommunication provider
Purpose: Support in all strategic and operational tasks within the field of online marketing.
Start: 01/02/2018
End date: 31/12/2018
Location: Cologne
Languages: German/English
Responsibilities:
* Project support in screening, implementation & rollout of a CDP (Customer Data Platform)
* Derive creative strategies from data
* Analysis and recommendations for the further development of the company's social media figures
* Close collaboration with other departments and management to prepare data-driven decisions
* Implementation and evaluation of visitor flows as well as the usage and surfing behavior of the Social Media Audience using industry-specific analysis tools
* Creation of test scenarios and presentation of the results together with the resulting derivations
* Screening, evaluation and use of suitable partners / tools, such as DMP for analysis of data
* Derivation of relevant customer insights for ongoing channel strategies
Qualifications / Skills:
* Project experience within the area of media agencies, media buying and / or programmatic purchasing (CV evident)
* Project experience in the field of web analytics or related fields of activity (statistics, market research, data science, etc.)
* Experience in using common web analytics tools - especially common social media tools and platforms
* Experience and skills in Online Media: Programmatic, Audience Management and DMPs
* Very good analytical and conceptual thinking combined with a good understanding of numbers, their interpretation and management-friendly processing
* Excellent communication skills, perceptions, assertiveness and high levels of initiative
* Very good knowledge of spoken and written English and German
* Very good MS Office knowledge
* Successfully completed studies in (business) computer science or comparable education
* Telco experience
Additional information:
Part time: 4 days/week are possible
Remote possibility: Possible, upon consultation
If you, or someone you can recommend, are interested in this exciting project and able to start from the 01/02/2018, please contact me at: +31203058550 or matthias.kunkel@darwinrecruitment.com
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