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Online Marketing Manager
Prague - Europe (other)
Our client is seeking a Marketing Manager for its line of consumer security software products (anti-virus, security suite). Applicants should have 4+ years online marketing experience – ideally managing a specific product(s).
Marketing Manager should be able to recognize trends and prioritize potential partnerships/opportunities/promotions. A versatile set of skills is required to create, develop, execute and analyze online campaigns and sales reports. An ability to consistently test, measure, and improve performance across assigned marketing channels to maximize activity and ROI is a necessity.
Detailed responsibilities include:
Thorough knowledge and understanding of key metrics and tracking for assigned channel (i.e. Downloads, installations, activity, conversion rates and more) and ability to define and maintain critical reports.
Develop and execute campaigns such as trial offers, web site specials, and retention programs to meet monthly sales goals.
Test marketing promotions through A/B and other testing methods.
Assist with production of promotional pages, emails, banners with designers and Web developers.
Communicate successes with rest of marketing group, key partners.
Stay up-to-date on current trends, developments in security software industry and marketing tactics of competitors.
Requirements:
4+ years online marketing experience. Preferably with downloaded software or online consumer service.
Fluency in English.
Experience with Web analytics tools.
Email marketing experience a plus.
Excellent Excel skills.
Familiarity with e-commerce platforms and standard online marketing tools.
Motivated personality to “own” channel/segment and grow revenues.
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