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Online Retention Manager
prague - Europe (other)
Our client is seeking a Retention Manager for its line of consumer security software products (anti-virus, security suite). Applicants should have 5+ years online marketing experience – ideally managing online marketing programs for a specific product or line of products(s).
The Retention Manager is responsible for developing successful strategies to increase customer retention. Using all the tools available in the customer experience (web site, in-product messaging, product behavior, email marketing) you will create a comprehensive plan to optimize renewal rates, product upgrades and cross-selling campaigns. Included is full tracking and analysis of efforts on both macro and micro levels.
Candidates should have experience and knowledge with software subscriptions and online marketing. A versatile set of skills is required to create, develop, execute and analyze online campaigns and user behavior. An ability to consistently test, measure, and improve performance across retention efforts to maximize activity and ROI is a necessity.
Detailed responsibilities include:
•Defining key metrics and tracking for strategies
•Developing a thorough understand of product behaviors, capabilities and identifying necessary enhancements
•Analyzing critical customer touchpoints to optimize performance
•Working with Product Management and Web Production teams to implement ideas and improvements
•Managing budget and forecasting revenue for programs
Requirements:
5+ years online marketing experience. Preferably with online subscription-based services or downloaded software.
Location is Prague, Czech Republic.
Experience with Web analytics tools.
Excellent Excel skills.
Familiarity with e-commerce platforms and standard online marketing tools.
Motivated personality to “own” channel/segment and grow revenues.
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