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Senior Loyalty Manager

Ref: : AEJ/PDR1/413340 (PSD)
Location: :

Crawley - South East

Rate: £50K (Permanent)
Industries: none
Functional Areas: Marketing / PR

Précis
Senior Loyalty Manager for a outstanding organisation provider in Crawley

About the Client
My Client is a leading global organisation witch has the longest running loyalty program

About the Role
As Senior Loyalty Manager you will be responsible to develop, own, evolve and communicate the loyalty principles to ensure that the company activities evolve over time, take account of past experience and are always grounded in loyalty best practice
You will understand what the customer thinks, what the customer does and makes sense of this insight to translate this knowledge into practical, actionable solutions which give competitive advantage.
A key aspect of this role will be to develop, define, own and evolve segmentation strategies for each scheme. Each segmentation strategy will provide the business with clearly defined segments along with details of what behaviour change is sought for each group to maximise returns based on a sound understanding of the financial dynamics, propensity modelling and CRM best practice.

What We’re Looking For
We are looking for a candidate that can demonstrable experience defining, setting and executing thought development or strategy projects end to end.
You will have experience in loyalty or insight and demonstrable experience of identifying business issues and developing practical, actionable solutions.
You will be technologically savvy, i.e. understand how loyalty systems / schemes work, while at the same time have a strong sense of commercial awareness and very strong interpersonal skills as this role is client facing and will involve client meetings and influencing at senior levels.

To be successful you will have detailed knowledge of CRM and or analytical theory and techniques and / or a strong background in business consultancy.

Strong analytical and numerical skills are essential to be successful in this opportunity

About the Offer
Up to £50,000 + Benefits



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