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Senior SAS Analyst - Retail Banking

My client is a leading financial institution with head offices in Reading, Berkshire. We are looking to recruit a Senior SAS Analyst (Retail Banking) on a permanent basis, reporting to the Senior Business Intelligence Manager. Candidates must demonstrate relevant experience within Financial Services to be considered for this role.

Salary: £40k - £60k basic
Benefits: e.g. bonus, life assurance, group pension scheme

The Role
To use and develop statistical concepts and techniques that optimise the overall effectiveness of the company’s marketing activity through detailed customer insight and analysis. This role is pivotal within the Business Intelligence team and the person will be responsible for propensity model development, segmentation and profiling, campaign targeting, and MI reporting. The role will require strong technical and analytical abilities with a detailed knowledge of database marketing.

Main Responsibilities
• Responsible for developing propensity models and analysis to predict a customer’s likelihood to buy, churn, upsell, cross sell via a multi channel offering.
• Develop and maintain segmentation models that provide insight and understanding into our customer base. The models will need to be recalibrated regularly and validated over time.
• Produce regular and automated customer insight and MI packs, to agreed timescales.
• Develop and improve forecasting capability and accuracy for the business across all products using statistical techniques. This includes funds flow and account volumes.

Skills & Knowledge
• SAS, (BASE, STAT, GRAPH, ACCESS) essential
• Experience within the Financial Services sector essential
• Previous Data-mining and segmentation experience
• MS Office (high level of skill in Access/Excel)
• Understanding of Oracle Relational Database Management systems/ data warehouse
• Analytical marketing experience: customer profiling, retention modelling, profitability analysis
• Direct marketing/ Campaign analysis and targeting


To apply and progress with this role you must be authorized to work in the United Kingdom.

To apply for this position please email apply@resourceco.co.uk or contact Anna Upeniece on 0207 015 8725.

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