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Integrated Marketing Manager

Ref: : JO0000001985 (Talent Crew Limited)
Location: :

Feltham - South East

Rate: £50K to £70K (Permanent) + OTE
Industries: IT
Functional Areas: Marketing / PR

Integrated Marketing Specialist required by global leader of SaaS enterprise applications to work within the UKI marketing team. You will actively manage planning, development, project management and successful implementation of integrated marketing programs for audiences and industries including awareness, demand generation, pipeline building and pipeline acceleration.

The Integrated Marketing Specialist will generate demand and accelerate pipeline through effective planning and execution of marketing activities, programs and campaigns and through the relevant use of data-driven marketing, inside marketing, digital marketing, events, etc. Enable sales by providing highest impact of traditional, on-line, and social / community marketing activities.

You will collaborate with various internal and external teams including global, EMEA and local teams to capitalize on the marketing mix with emphasis on the customer.

Integrated Marketing Specialist Overview:

* Plan and develop integrated audience campaigns and, working with Industry and Audience Marketing Managers, identify targets, value propositions and tactics to achieve defined goals.
* Strategy Execution - translate business objectives and communications strategy into effective marketing execution tactics.
* Market Research/Analysis
* Asset Management - Skilfully oversee the planning, development and use of content such as videos, blogs, infographics, web sites, white papers, etc.
* Agency Management
* Field Enablement
* Customer Service and Relationship Management
* Channel & Ecosystem - Understand the importance of different routes-to-market in consideration of the integration of channel and ecosystem for all relevant marketing activities.
* Serve as a subject matter expert in the evaluation of overall performance to refine programs for a real business impact.
* Performance measurement, including the use of social media measurement and tools.

This is a great opportunity to join an exciting global company that has recently launched some outstanding products that are already having a disruptive effect on the market.



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