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Field Marketing Manager (DACH) - Software

Ref: : 8029 PH (Extech 2000 Recruitment)
Location: :

Dusseldorf - Germany

Rate: £60K to £80K (Permanent) + EUROS + Commission
Industries: IT
Functional Areas: Marketing / PR

Key Responsibilities
• Budget management (and admin), development of 2016 marketing plan
• Grow pipeline by creating, executing and driving the demand generation for lead creation, lead nurturing and customer marketing with clear objectives, creative and effective strategies and precision execution.
• Maximize ROI on physical events with strategic planning, pre event promotion, creative execution and post event follow up.
• Work in partnership with sales leaders to ensure sales and marketing alignment of priorities, adjusting as required by changing market conditions, customer insights and/or emerging opportunities
• Work with counterpart in Inside Sales (based in the London office) to optimize quantity/quality targets for nurtured leads and ensure effective, timely follow up.
• Support the development and expansion of our indirect sales channels with effective channel-ready lead programs and strong relationships with counterparts at top tier partners.
• Forecast, measure, analyze and report on the contribution of demand creation activities on sales pipeline, revenue and sales cycle length
• Work in partnership with global marketing peers including corporate communications, global channels, product marketing and global campaigns.
• Work with Channel Account Managers on MDF plans with partners
Demonstrated Skills
• Language skills: German & English
• Experience developing/executing integrated demand generation strategies and executing campaigns with a proven record of supporting sales to meet and exceed pipeline and revenue targets (healthy mix of corporate campaigns and local)
• Measure success of marketing activity
• Excellent communicator with ability to clearly convey ideas and data in writing and present to diverse audiences
• Digital marketing program experience a must, plus proficiency with marketing automation and CRM tools (we use Marketo and Salesforce.com)
• Understands the value Social Media (LinkedIn, Blogs) when engaging with customers, prospects, channel
• Ability to thrive in a fast paced, high growth environment and work collaboratively with colleagues and staff in multiple countries across the Region
• Ability to finish projects on time and within budget
• Ability to innovate and work independently in a results-oriented environment
• Willingness to travel, averaging 20% of time MAX



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