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Head of Global Marketing

Ref: : 141221 (Eden Scott)
Location: :

Edinburgh - Scotland

Rate: 80K to 100K (Permanent) + excellent benefits
Industries: Media / News / Advertising / Design
Functional Areas: Marketing / PR

Our client is a hugely exciting IT organisation based in Edinburgh city centre, with offices and partnerships spread across the globe. With a range of new customers and exciting new products coming out this year, they are now searching to ADD Head of Global Marketing to their team on a permanent basis.

Reporting directly to the chief operating officer, the role will involve working with the global marketing team to deliver a range of differing campaigns for customers. You will help build this team, help with working closely with customers and help generate new clients by leveraging your excellent relationship building skills.

Some of the key elements will include

- agreeing with the COO all the budget, sales strategy, tactics and marcomms for the global marketing function

- utilising digital and offline techniques for lead generation

- working closely with customers to agree marketing campaigns across the full life-cycle from implementation to review

- managing and developing the inside sales team

- creating and delivery of annual strategic marketing plan

- working closely with territory marketing teams to help create a consistent approach whilst adhering to regional differences

- managing and overseeing project and event budgets

-providing an analytic function to establish effectiveness of campaigns.

- create and manage alongside the press the press strategy

- working closely with sales to ensure information is managed effectively

- maintain and manage customer communication strategies

- create and maintain a strategy for customer feedback

- work closely with the Global sales function to ensure a cohesive approach

- travel as necessary to global offices

Its likely that the successful candidate in this role will have experience working in a similar function. You will have a strong background in lead generation, content marketing, SEO and digital techniques. You will be used to operating and reporting at board level, and will have the presentation skills to be an effective role model for the business. A specialist in connection building and networking, you will be confident representing the organisation externally at C Suite level, and will relish the opportunity to bring new business and extend existing customers.

You will also be passionate about the training and developing of your staff, and will love seeing them suceed. Any experience working in an IT focussed organisation would also be useful . If this sounds like you, and you would like more information or a confidential chat, please get in touch ASAP on the details provided.


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