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Paid Media Manager

Paid Media Manager - Finsbury, London

Salary: andpound;40k - andpound;50k Hybrid Working Benefits

The Client:

An agency with big ideas and implementing them with a vast array of integrated digital and offline services. Building powerful marketing campaigns to spill out into the big, wide world and connect with intended target audiences. A team of creative, digital and strategically minded people across three companies. They help with everything from brand building, campaign activity, through to the physical interaction with their audiences. Creating bespoke campaigns which considers everything needed for maximum impact; be that offline marketing, online marketing, media buying or even retail spaces and experiences.

The Role:

In this role, you will be a key member of the digital team and will have the opportunity to translate lead-generation media strategies to executions for a wide range of advertisers in the property market. Ideal candidate has strong hands-on experience activating across the entire paid media ecosystem (search, social, display) with a focus on optimisations and insightful reporting. With a range of bid management and reporting tools at your disposal, you will love creating process, but also like developing new, creative ways to bring media executions to life.

Responsibilities:



Planning and executing paid search, social and programmatic display campaigns across Google and Facebook, achieving results that clients deem valuable
Architect campaigns in accordance with best practices and client needs, following guidance for setup and strategy
Track campaign performance and recommend optimisations as necessary. Develop and support a system of escalation and cascading of optimisation recommendations.
Producing insightful reports for your clients providing strategic feedback and learnings from campaign activity
Optimising the budget plan on an ongoing basis to ensure spend and performance are meeting clientsandrsquo; monthly schedules and objectives
Working with internal and external stakeholders to adjust plans and messaging as needed
Identify new media opportunities to test, learn and maximise digital performance and be able to communicate these ideas in a clear and effective way that gets buy-in from both their clients and internal account teams
Assist the head of digital to implement processes, define long and short-term goals and objectives for the digital team, and assist with pitching and winning additional paid media budget for current and new business opportunities



Skills and Experience:



3-5 years hands-on experience with proven track record of working on and managing PPC and Paid Social accounts (Google Search Ads and Facebook Blueprint-certified are a plus)
Able to manage all parts of a paid media campaign, including keyword research/ audience creation, copywriting, bidding, concept planning, search term analysis and landing page optimisation
Desired knowledge working with t

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