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Senior Marketing Manager (Campaigns)

Ref: : 24340761 (Additional Resources Ltd.)
Location: :

Haddenham - South East

Rate: 70K (Permanent) +
Industries: Media / News / Advertising / Design
Functional Areas: Marketing / PR

Senior Marketing Manager (Campaigns) - Haddenham, Buckinghamshire

Salary : Up to GBP 70k Depending on Experience - Generous Benefits Package

Hybrid of Office and Remote Based

Commutable from: Thame, Aylesbury, High Wycombe, Tring, Bicester, Abingdon, Oxford, Milton Keynes etc.

Keywords: Marketing, Finance, B2B, B2C, Campaigns, Financial, Ratings, Fintech

The Company:

Our client is a leading financial information, ratings and fintech business. Its unbiased fund and product information provided, coupled with its market-leading software solutions helps consumers, financial institutions and financial advisers make better-informed decisions. Based in Haddenham (near Aylesbury in Buckinghamshire) they are a great place to work with some great Glassdoor reviews!

The Role:

They are currently recruiting for a Senior Marketing Manager to join their team. This is a new and exciting role, where you will have the ability to shape, build and develop the marketing campaign function for the business.

Your campaign activities will work across a diverse range of audiences and include B2B and B2C and support the mission in helping everyone to make smarter financial decisions.

This role is offered on a hybrid basis giving you the flexibility to split your time between the Haddenham office and home.

Responsibilities:

* Developing the marketing campaign strategy and annual campaign calendar
* Planning, developing and delivering targeted integrated marketing campaigns that support business awareness, demand and lead generation requirements, delivering to the strategic plan
* Managing an external marketing agency and working with internal design resource to develop appropriate messaging and creative
* Using reporting insights to optimise live campaigns and conduct post campaign reviews
* Managing a marketing campaigns team, spanning B2B and B2C audiences.
* Working collaboratively and effectively within the team and across the business to identify campaign requirements and agree priorities.
* Evolving and driving best practice for the team in terms of marketing campaigns, from briefing through to review, and implement mechanisms to create production efficiencies.


What you need to succeed:

Qualifications and training:

* Degree educated, or able to demonstrate equivalent ability
* Marketing communications qualification/proven track record of developing integrated marketing campaigns to meet business needs


Knowledge:

* Basic knowledge of the UK retail financial services industry
* Building email campaigns using marketing automation tools and CRM


Experience:

* Track record of developing and executing successful targeted B2B marketing campaigns to meet acquisition, retention, upsell and cross-sell targets.
* Excellent stakeholder engagement, with the ability to build trusted relationships within the marketing team, other business areas and external suppliers
* Ability to successfully manage a busy work


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