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Senior PPC Manager

Ref: : 23815311 (Additional Resources Ltd.)
Location: :

UK , Remote - London

Rate: £50K (Permanent) +
Industries: Media / News / Advertising / Design
Functional Areas: Marketing / PR

Senior PPC Manager - UK, Remote

Salary - GBP 40K - GBP 50K Medical Health Ins Wellness Days Pension Career Progression Flexible Working Hours Regular Social Events

The Client:

Our client is a highly reputable digital marketing agency. They are built on hard work, creativity, and laughter. Theyre a tight-knit team who work collaboratively across a range of digital marketing departments to deliver an integrated online marketing service to their clients.

A fantastic opportunity has become available for a talented individual with a real drive to help our client become one of the leading PPC providers in the UK. As a Senior PPC Manager, you`ll be working closely with the Head of Paid Media to direct the strategies of key accounts; implementing, managing and analysing PPC campaigns; mentoring and supporting the PPC Managers and Executives; be asked to deliver training and share your expertise through training sessions, blogs and articles. From time to time you will be asked to attend industry events like Google Partner events and represent the company as a speaker on industry conferences.

About the Role:

You`ll be responsible for cost-effectively handling PPC marketing campaigns, auditing, setting up and optimising activity, liaising with clients, compiling progress and strategy documents on a regular basis.

This will include:

* Processing PPC audits for new clients
* Setting and effectively managing paid media campaigns: Google Ads, Bing Ads, Facebook, Linkedin, Twitter, Google Display Network
* Managing Google Tag Manager / Google Analytics projects for large corporate clients
* Designing strategies, targets and managing budgets
* You must also be able to set up paid search campaigns by conducting target keyword research and writing relevant ad texts, whilst ensuring effective campaign and keyword structures
* Analysing analytics and feeding back advice (this is an important part of the role)
* Proactively keeping up to date with new developments in PPC and actively researching, testing and proposing new approaches to improve PPC services.


You will work closely with the sales team by:

* Helping to form proposals
* Auditing potential clients accounts
* Helping with or attending pitches from time to time


Key skills you`ll need:

* The ideal candidate will have demonstrated experience of managing multiple clients` Google Ads accounts as well as using Google Analytics software.
* Have a good understanding of marketing in general (both online and offline approaches) and be able to communicate strategies to clients effectively.


At least 4 years PPC/Paid Media experience within a dynamic environment

* Proficiency with advanced Google Ads features, such as display, advanced bidding strategies, shopping campaigns
* Advanced knowledge of Google Analytics (Setting up Goals, Custom Reports, Custom Dimensions etc)
* Be able to carry out comprehensive conversion rate analy


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