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Social Media Marketing Manager
Ashford - South East
Social Media and Marketing Manager - Ashford, Kent
Salary: Excellent package commensurate with experience benefits
The Company:
Our client is one of the most successfully legal practices in the Southeast managing the legal affairs of local people for many years. They are now on the lookout for a suitability qualified and experienced Social Media and Marketing Manager working from their Ashford office.
Key Responsibilities / Duties:
Drafting of the Firm`s annual Marketing Plan and Report
Reviewing annually and amending as necessary the Firm`s Marketing and Social Media Policies
Monitoring the Firm`s marketing budget and reporting to the partners every six months; reporting to the partners on specific marketing initiatives as required.
Analysis and reporting on marketing campaign ROI to the partners
Analysing feedback from client satisfaction surveys and the Firms marketing activities.
Carrying out creative and commercial analysis of competitor activity; submitting feedback to the partners as necessary.
Ensuring the Firm`s branding and image is visible and consistent across all forms of media and throughout all offices premises.
Ensuring the Firm`s communications consistently project its core brand values and market position.
Ensuring the Firm`s marketing and business development activities are compliant with all relevant regulating bodies and Lexcel requirements.
Accurate drafting of all written copy for advertising campaigns, promotions, brochures, digital mailshots or other marketing media and liaising with relevant bodies regards artwork and placement.
Maintenance of the Firms website, in cooperation with external agencies and the Firm`s IT department, including accurate drafting of news articles and press releases for the site;
Analysing website traffic; monitoring effectiveness of Google and other on-line marketing and liaising with SEO consultants.
Organising photo shoots for website, brochures and newsletters.
Development of the Firm`s social media strategy including management of social media accounts (LinkedIn, Facebook, Twitter and Google ); posting of topical discussions on relevant groups; monitoring/dealing with responses accordingly.
Identifying suitable networking events for fee earners and co-ordinating attendance and follow up.
Representing the Firm at exhibitions and business fairs and carrying out appropriate follow up/business development.
Organising and co-ordinating the Firm`s marketing functions both internally and externally including liaison with 3rd party suppliers.
Co-ordination of the Firm`s directory entries both online and offline.
Development and management of the Firm`s marketing database and mailing lists.
Delegate, motivate and supervise the Marketing Assistant; identifying training needs as required.
General Objectives:
To agree clear objectives linked to the Firm`s business plan and participate in the performance management system
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