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Head of Marketing

Ref: : 24189510 (Additional Resources Ltd.)
Location: :

Hackney Wick - London

Rate: £50K to £60K (Permanent) +
Industries: Media / News / Advertising / Design
Functional Areas: Marketing / PR

Head of Marketing

Location: London (Hackney Wick)

Salary: GBP 45k to GBP 60k (flexibility for the right candidate) Excellent Benefits

The Client:

Our client is an independent ethical fashion label redefining streetwear for a new generation. Rising onto the UK streetwear scene with explosive impact over the last couple of years, the company has created its own space within the current cultural sphere. Built from the ground up with a fierce community at its core, the business continues to elevate and recognise its greater purpose with people driving the brand from both the inside and out. The brand is now looking for like-minded, ambitious individuals to join the quickly expanding collective.

The Role:

As one of the fastest-growing streetwear collectives in the UK, the business are now opening up a new position of Head of Marketing. You are incredibly passionate about being a key part of the companies team and having a huge impact on the continued elevation of all elements of the brand vision!

In addition to managing a growing team, your main responsibilities and duties will be:

* Work with the Creative Director to develop and execute strategies to drive growth and support the development of the brand.
* Ideate, manage and execute full ground-breaking campaigns across their owned, paid and earned channels.
* Actively lead the management of all social channels, specifically Instagram and TikTok.
* Identifying new and emerging channel opportunities to grow the brand in key markets.
* Direct team on copywriting for all accounts and campaigns whilst continuing to uphold and develop the tone of voice.
* Ensure social content is tailored per platform and distributed effectively to maximise reach and engagement.
* Analyse and translate performance, market trends, data, consumer needs and the competitive landscape into actionable insights that increase performance across the key channels.
* Build and maintain an understanding of industry trends to make informed recommendations on brand and collection marketing briefs.
* Lead effective influencer, PR campaigns and activations, working closely with partners where necessary.
* Manage, develop and inspire your direct team and work collaboratively across the other teams, sharing knowledge, tools, best practices.





What we are looking For:

* A genuine love for the brand and understanding of the companies mission
* 5 years of experience in similar role
* 3 years of experience managing a team
* Proven track record of excellent team leadership
* Excellent project management skills, demonstrating experience of successful strategic planning, analytical decision making and delivering projects on time and in full
* A strong understanding of key digital channels (primarily e-commerce, Instagram, Tiktok, Pinterest) to ensure content is delivered with channel best-practice in mind
* Depth of experience managing multiple campaigns across the owned, paid and earned


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