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Digital Marketing Manager

Are you a digital marketing manager with a strong lead generation background and a strategic, yet creative flair? If so, we are looking for an experienced digital marketing manager who is able to push themselves both creatively and pragmatically in order to achieve results and help define a strong digital strategy in order to support business growth and lead generation within our clients commercial/residential property division.
This is a multi-faceted role so your ability to quickly understand and support initiatives that contribute to the goals and success of the overall business is paramount as you will be ultimately responsible for generating leads through your digital marketing efforts.

This role has come about due to business growth and as such, our client is looking to recruit an experienced digital marketing manager to join their busy and dynamic team in their Leeds offices.

Our client is a leading property consultancy and a national firm of chartered surveyors providing expertise across a range of commercial property services. These property services include agency, valuation and auction as well including the sale of business assets and a range of complementary advisory services.

The client`s Head Office is based in Leeds with further prominent offices across Yorkshire and Greater Manchester. The firm is part of a wider, AIM-listed Group employing more than 550 staff across a network of 50 UK offices and has built a market-leading reputation for its B2B services.

Duties will include:

* Working closely with divisional departments to develop and implement new digital marketing initiatives within the property/auctioneer division.
* Monitoring and analysing market trends and studying competitors` products and services
* Preparation and management of annual digital marketing plans
* Commercial awareness and experience in driving business revenue, increasing ROI, planning costs.
* Writing a wide variety of creative briefs, recommendations and reports for external agencies
* Identify competitor`s digital marketing techniques and benchmark against our clients website for greater campaign performance
* Demonstrate high levels of organisation, excellent time management skills and a passion to improve the day?to?day effectiveness of campaigns in order to improve results
* Supporting and creating B2B / B2C lead generation campaigns; through research, insights and testing as well as defining goals and metrics for successful campaigns
* Working closely with the Head of Marketing and Business Development

Digital capabilities:

* Define strategic approaches to projects and problems ? picking and justifying a mix of digital activities (SEM, social, content) and deliverables and be able to explain convincingly to business stakeholders
* Strategically optimise user journeys to increase conversions (understanding of A/B and multivariate testing is desirable)
* First-hand experience in; Google AdWords / Bing manage

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