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Marketing Manager

Job Title: Marketing Manager - French Speaking

Location: London

Salary: GBP 50,000-GBP 60,000

The Company:

We are looking for a creative and strategic Growth and Lifecycle Marketing Manager for a global technology social platform, with experience in developing and executing regionalised strategies and a proven track record in pipeline growth. You will be a natural collaborator with the ability to manage multiple groups of stakeholders to successfully deliver regional plans.

The Job:

As Growth and Lifecycle Manager for France, you will lead all demand generation and customer lifecycle activities across the region, supporting scalable global campaigns with regional insights whilst utilising your market knowledge to shape and prioritise activities to ensure the acceleration of their efforts and continued market growth. This is an individual contributor role and is ideal for a candidate with an entrepreneurial spirit, with the ability to work autonomously whilst also creating strong partnerships with key regional and global cross functional marketing and sales stakeholders.

Key Responsibilities:

* Develop and execute the regional strategy for France, identifying market trends, target audiences, competitor landscape and other relative information to support growth plans
* Collaborate and drive local marketing programs including account-based marketing, regional campaigns and digital programmes to generate pipeline activity
* Support scalable campaign activities with regional insights and audience knowledge to maximise business impact
* Develop/Identify local relationships with partners, influencers and thought leaders in France to create top of funnel demand
* Partner with local Sales Development teams to support best practice, top of funnel campaign awareness and pipeline uplift
* Contribute to the production, syndication and promotion of French content
* Leverage the demand engine technology for insights and targeting
* Measure, monitor and drive improvement in program approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency
* Report and present program performance metrics and insights to France Sales and Marketing teams


Skills and Experience:

* Fluent French speaker with experience working in the French market
* 3 years of B2B, Enterprise and/or SaaS related marketing experience
* Highly motivated `self-starter` that likes to build and execute plans
* Experience with demand generation programs and pipeline management in coordination with Sales Development
* Analytical mindset, detail-oriented, and passionate about working with regional and global cross functional sales and marketing teams
* Experience working with CRM, Marketing automation and performance measurement platforms (e.g. Artemis, Salesforce, Dynamics, Google Analytics, Adobe Analytics, Lithograph, Litmus etc.)
* Ability to successfully prioritise, balance multiple projects and manage

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